Featuring Elvis Presley, the campaign – which ran across social media as well as offline – included the tagline: “They don’t make them like they used to. In order to promote its famous beverage in a positive light, Coca Cola launched the “We Do” campaign, highlighting its heritage, and the fact that its recipe hasn’t changed for 132 years. The original Coca Cola is one of them, with the 500ml bottle rising from £1.09 to £1.25. In April 2018, the sugar tax came into force in the UK, forcing up the prices of certain sugary products. With Coca Cola largely known for large-scale marketing, this simple experiential effort is a nice example of how to create seasonal buzz online and on social.Įver wanted to sleep inside our iconic Christmas truck? Just visit, find the magical listing and tell us why you are the ultimate Christmas fan, for your chance to win the ultimate sleepover for two! T&C’s apply: #holidaysarecoming /KqsEAPXz6s ![]() The lucky winners were also treated to presents from Santa, festive films, and a load of Christmassy food to complete their stay. The premise was pretty simple, with users merely having to explain why they’re the “ultimate Christmas fan” in the hopes they’d win a sleepover in the famous Christmas truck. In 2017, the brand decided to capitalise on festive-related excitement with a fun competition in partnership with Laterooms. We all know it’s Christmas when the Coca Cola truck is spotted on our TV screens. How Coca Cola uses design to create a memorable customer experience 7. ![]() It’s been a massive success on social networks as it turns out that people love to share images of Coke bottles with their name on the side. The campaign gives people the chance to order personalised Coke bottles through a Facebook app, while in some countries the labelling has been changed altogether so all Coke products have different names on them. It also earned a total of more than 18 million media impressions, and traffic on the Coke Facebook site increased by 870%, with page ‘likes’ growing by 39%. The campaign was originally trialled back in 2011, resulting in a 7% increase in sales. It goes without saying that Share A Coke is one of Coca-Cola’s most noteworthy digital campaigns. Overall a total of nine million consumers had viewed the campaign across various platforms. The ads were tailored to global markets too, with countries like the US and Australia seeing more of their own national athletes featured.Īlongside digital and out-of-home ads, #ThatsGold also included an experiential element, with the Olympic Park hosting a special Coca Cola space for visiting fans to have their photos taken with props and buy branded pins and memorabilia.īy the third quarter of the game more than 600,000 people were watching the live stream, spending an average of 28 minutes watching the footage. In celebration of the Rio 2016 Olympic Games, Coca Cola Brazil launched the #ThatsGold campaign, designed to celebrate the feeling that comes with accomplishing something great – no matter how big or small.Īds for the campaign featured famous gold medal-winning moments from previous Olympic Games, as well as famous athletes like Nathan Adrian and Jodie Williams. ![]() The campaign achieved 245 million search impressions, 461,000 clicks and a CTR of 0.2%.Coca-Cola attracted an additional 1.5 million Facebook fans and 21,000 Twitter followers.Move To The Beat was mentioned 246,000 times on Facebook.It achieved 242 million social web impressions, 39 million impressions on Facebook and 546,000 impressions on YouTube and Beat TV.Coke was the second most talked about brand during the Games.1,220 people subscribed to the channel.There were more than 25 million video views in total across desktop and mobile.Overall the campaign yielded some impressive results: ![]() The campaign involved five key elements that we’ve discussed in a previous blog post: a feature length documentary, the song, TV commercials, Beat TV, and a series of digital/mobile apps called ‘The Global Beat’.
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